As oud’s popularity soars, the market is flooded with fakes. Discerning the authentic from the synthetic is key to experiencing this luxurious scent. Here are five ways to identify genuine oud.
First, test the scent evolution. Real oud is a complex novel on the skin, its smoky, woody notes changing over hours. A synthetic is a one-note song—loud, linear, and unchanging. Next, check the consistency. Pure oud oil is thick and resinous, never thin or watery.
The price test is also telling... Genuine oud is costly due to its rare and lengthy creation process. A price that seems too good to be true always is. For a simple water test, drop a small amount into a glass of water; real oud will sink.
Finally, demand vendor transparency. Purchase from specialists who can detail the oud’s origin and distillation.
Don’t settle for imitations. Experience the unparalleled depth of authentic oud with Oud Attar’s curated collection of the world's finest pure oud oils.